Now, I understand that might not be vintage to some people, but it's part of my come up I guess. I loved the fit and feel as well and set out to kind of bring that back. One of the best compliments we get is when someone says, "These shirts are so soft! It just made a lot of sense for us to bring that to the forefront. It was actually our last design added to the collection upon launch.
We figured it would be a good tribute to the city, but didn't quite plan for it to become the icon it is now. Paul Rudd popped up on a national broadcast saying it was his lucky shirt and it really became a lucky shirt for many during that run.
I started the company to get into the collegiate and professional licensing apparel business, yet here was the Heart design that embodied civic pride. We embraced it and kind of pivoted to a more local approach and it has taken right back to where we wanted to be and more. There are a lot of great Kansas City companies to celebrate, many have had a much longer standing than us. It's an opportunity to kind of feed off each other and grow brands.
It's like peanut butter and jelly. When two good things come together, it sometimes just makes sense. This is the exciting part for me as a business owner. It's kind of time to put our big boy pants on and really become an actual company.
We are working hard on strategies to scale our growth while putting processes in place to become a little more seasoned operation. There are a lot of opportunities, and right now we are kind of honing in on what actually makes sense for us as a brand. We certainly are working to share the culture of our company on a regional and national level and a lot of that is securing larger collegiate licenses to kind of push the needle into other markets.
We are focusing heavily on securing KU as a license and are getting ready to launch a major campaign with the Alumni Association in February.
A big reason I started CH was because I was living in Lawrence, walking down Mass Street and thought there should be something better out in the market. There needs to be more competition. I was always a big Jayhawk fan growing up so beginning this partnership has been a real joy to me personally and will be great for both brands moving forward. It's really all about location.
Why wouldn't we put a store that sees more foot traffic than any other area of KC? Again, it just kind of made sense and seemed like a natural fit for Plaza ownership as well. We also live Downtown and it's nice to have an easy commute to work or even jog to work when the weather permits.
That always starts the day off well. The Crossroads Arts District really embraces makers, creators, doers of all sorts and I think is the very heart of the revolution going on in KC. It's important for us to office down here and see everything that is going on.
It's truly is amazing to see and we support all of it. Being able to manage the vision of the company is important to me. Rather, he was working at a casino in Atlantic City in as a greeter and representative, primarily in golfing charity events. When Mantle ignored his warnings, the commissioner followed through on his threat and placed him on the permanently ineligible list.
If anything could be added, which is also well known, is that Rose wore the nickname like a badge of honor. Huge difference. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment.
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