My goal is to attract traffic as opposed to generating ads since I have another marketing scheme in place for that. What do you think Roberta? Great points about the single objective. We tried the double objective with two products for sale on our site on the same page. It backfired badly. In the end people prefer to follow one simple path to one product. Right on. Thanks for the article.
Great points Roberta! Helpful and very practical. Ive just created a landing page for one of my businesses some great tips in here im going to implement…found you just in time. My only concern is that I want to create a landing page that replaces the home page of my site entirely.
I want it to host links to my best articles with the main objective to be an email newsletter sign up. This article says to keep outbound links to a minimum, but can I get away with it? Skip to primary navigation Skip to content Skip to primary sidebar. Define your objective and drive everything on the page to it. Sales pages should use a vertical flow through the center of the page.
For commercial offer pages, vertical single-column body copy through the center of the page consistently performs better than other layouts and should always be tested. Left or right columns should be used to support movement toward the objective such as testimonials to reduce anxiety at clicking the Order button. Reader Comments 46 Thats my current dilemma… I have a page selling broadband TV and phone bundled packages for which I offer consumers two options — perhaps this choice confuses them which is why the conversion rate is so poor whereas click throughs are high.
CopyBlogger is now a multi-author site. It makes my teeth ache to strip things down. But it works, gosh-darn-it. Thursday, November 11, Squeeze pages work. They work wonderfully. And why get customers to act against their nature when they will gladly give you information? Sure beats being squeezed!
Would I recommend it to people serious about getting on in business? Sharing is caring. Comments are closed. Newsletter Sign-up Our members know first and understand best. Guess what?
What a blunder. Plus - there are times when you might want to rent your list out - like to other people who want to buy adspace Now here's the real "kick in the pants" So there is no SANE reason to have it on their at all. What should you put instead? The only time we collect someone's name is on the order form. Page 2 3. Squeeze Page Stupidity There is never a good reason we can justify collecting their name on the optin page.
So what do you do instead? Just collect email. That's it. Nothing else. Yep, you can't do that stupid "name personalization" in your autoresponder sequence - but who falls for that crap anyway? And do you really want to "trick" your prospects into buying form you? I don't. So there is no reason to collect a name on an option page. So don't. Collect email address only and notice a nice bump in your conversion. That's not good enough! It is single optin. And you can import lists.
I agree with every single recommendation. On the top of that, I would say that the major mistake people make when optimizing landing page is not seeking for a global maximum first. It could bring a way bigger initial conversion rate growth than smaller treatments of copy, hero shots, forms etc. We confess! We really needed to improve our CTA button and telling prospects what we do. I can tell you enough how much of a blessing finding your article was. Thanks much!!! Spot on, especially number 2.
Nice article and well put through. Some of the biggest mistakes which i would like to add are vogue headlines, lack of endorsement, long forms, bad positioning of CTA button, multiple conversion goal by using multiple CTA button.
The more the landing page is optimized, the higher the conversion rate will. All common landing page mistakes should be avoided to achieve higher conversion rate. Click here to cancel reply. Preview Unbounce. Get Started Now.
Total 89 Are you still making these landing page mistakes? Image by Brandon Grasley via Flickr.
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