Social media allows individuals to keep in touch with friends and extended family. Some people will use various social media applications to network and find career opportunities, connect with people across the globe with like-minded interests, and share their own thoughts, feelings, and insights online. The six types of social media, though this can be broken down in many ways, include social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.
Social media marketing is the use of social networks in order to market a company's products, such as through Facebook or Instagram ads, using influencers, or otherwise building a presence online to engage with customers. Social media has taken the world by storm, capturing more than 3. Whether or not each platform resonates with you personally, there are endless ways for businesses to market to their consumers and target them to ultimately make a purchase. Allowing us to stay connected with friends, find information easily, and add our own personalities to the online world, social networks are here to stay.
Digital Marketing Institute. We Are Social. Pew Research Center. Social media users more likely to interact with people who are different from them.
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Gender and educational differences are much less pronounced — and in most countries, there is no significant difference at all. Across the 11 nations surveyed, larger shares say they regularly encounter people of different income levels than say they regularly encounter people of other races, religious persuasions or political affiliations. And a median of around half or fewer regularly interact with people of different racial, religious or political backgrounds.
More than half of South Africans, Venezuelans, Colombians and Lebanese say they regularly interact with people who are different from them across each of the four traits asked about on the survey. Mexicans, by contrast, are less likely than people in other countries to say they regularly come across people different from them. For example, Mexico is the only country surveyed where fewer than half say they regularly interact with people of a different income level.
Majorities in many countries come across people who are different from them at least occasionally. But in no country — and for none of the four traits asked about — does a majority frequently come across people who are different from them in some way.
Across other dimensions, even smaller shares say they frequently interact with people who are different from them. And fewer than one-in-five in Jordan, Tunisia, the Philippines and Vietnam frequently interact with people who have religious views different from theirs.
Indeed, in Jordan and Tunisia — two religiously homogeneous nations — about four-in-ten say they never come across people with religious views different from theirs, the highest shares of any country surveyed. Social media and messaging app users are more likely to encounter people who are different from them across all the categories we queried — whether income, political party, religious views or ethnicity.
Consider Colombia. Social media users in that country are more likely than non-users to interact with people who are different from them across each of the four traits surveyed. They are 23 percentage points more likely to regularly interact with people of another income level, 22 points more likely to interact with people who support other political parties, 19 points more likely to interact with people of other races or ethnicities and 17 points more likely to interact with people who have religious views different from theirs.
This pattern plays out in deeply divided contexts as well.
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