Who said you manage what you measure

And it is likely shared so often because people notice that their organization is flailing away when they would benefit from using data to improve their management of the situation. So the quote appeals to people who think that their organization fails to use data when they should be using it.

Deming did very much believe in the value of using data to help improve the management of the organization. There are many things that cannot be measured and still must be managed. And there are many things that cannot be measured and managers must still make decisions about. And it is still a practice that is used far too little even though it is used much more than it was 30 or 50 years ago.

But much more than managing what you can measure is needed to manage organizations well. It is not the entire map and even today not fully turn by turn directions. You need to mix the anecdotal with the data to get the bigger picture.

Anecdotal information may give you the better sense of the terrain where the data compass point is indicating you need to go.

Is it a semantic comment on the wording of the quote? American Statistician W. We look at the number of sales required to meet your growth goals. We want to know exactly how many qualified leads you need to generate those sales, and we work to define the amount of website traffic necessary to generate that leads goal.

These numbers make us very vulnerable: we run the risk of disappointing our clients by not achieving the goals.

You either achieved your goal or you failed. Going forward, as we continue to accumulate biodiversity data, we will also report on trend of species abundance and human footprint, the primary purpose of the ABMI. Overall, the biodiversity knowledge we generate helps managers and planners make informed decisions about where and with what intensity different land-use activities should occur. We inform land-use planning and sustainable resource management Our biodiversity information can be used to establish land-use policies and sustainable resource management objectives, confirm if management actions are effective, and provide insight into what changes might be needed when desired outcomes are not being attained.

Simply put, ABMI information informs sustainable resource management, and supports its improvement. For example, ABMI data is being used to develop and implement a biodiversity management framework for each of the seven land-use planning regions across the province.